Brand growth strategy for CPG / FMCG companies and more
From insight, via strategy and action, to growth.
Bridges to Growth turns evidence, insight and the Laws of Growth into a simple strategy and a commercially pragmatic action plan. So your brand doesn’t just know more. It grows more!
Led by Kevin Verbruggen, former Board member, Marketing Director, Head of Innovation & Global Brand Development, and guest lecturer at the esteemed University of Warwick.
Brands we’ve helped grow
The gap
Brands often aren’t short of information or actions.
They’re short of a clear strategy, or simply a joined-up plan which links “What’s going on” with “What we’ll do” to “Let’s do it!”
FMCG teams have more data, research and theory than ever, and less time to act on it.
Research stops at the debrief
The insight is good. But no one turns it into decisions the business can act on.
Strategy gets over-theorised
Clever frameworks and long decks that sit in a drawer, because they’re hard to apply on Monday morning.
Execution starts without a plan
Design and activation race ahead, without a clear, commercial strategy to point them at.
The bridge
We build the “Bridges To Growth”: from where you are now to where you want to be.
Every piece of work crosses the same three arches. That’s how we get you to growth.
Insight
Evidence on consumers, shoppers, retailers and the category, plus the Laws of Growth. We quickly get to grips with your business.
Strategy
A clear, simple strategy that your whole business can understand and get behind.
Action
A commercially pragmatic plan with owners and timings, applied fast for quick results.
Where we help
Growth projects across the 4Ps
Positioning & proposition
A sharp, simple positioning your team can use, built with our Positioning Bridge™.
Pricing, and Pack Price Architecture
An evidence-based approach that grows value for you and your retailer partners.
Innovation & range
An innovation process and pipeline that gets the right ideas from concept to shelf, quickly.
Go-to-market & retail
Channel, customer and shopper plans, and a Category Selling-story that wins with buyers.
Brand growth & communications
Applying how brands grow: distinctive assets, our Brilliant Brief™ and Excellent Evaluation™ frameworks that deliver effective creative work and media plans, to cost-efficiently build mental availability.
Team capability
Practical workshops that make the Laws of Growth simple, and usable by your whole team.
Track record
We’ve done it, not just thought or preached it
Our strategies are grounded in real commercial delivery, on some of the world’s biggest Consumer Packaged Goods / FMCG brands.
incremental profit from a new innovation range, taken from idea to shelf in 9 months.
additional business by the second quarter, from a new go-to-market strategy built in 2 months.
to design and embed a new innovation process across the business.
What people say
Kevin is a very competent manager, who knows how to handle international and intercultural communication projects. For over one year of our close collaboration, Kevin demonstrated his deep understanding for marketing strategies as well strong communication skills, especially in the field of delivering video addresses and presentations. His extraordinary experience, empathy and willingness for understanding local culture customs made him a fabulous team leader and kind colleague!
I have known Kevin since our Marketing leaders programme in 2014, Kevin has an impressive CV, delivering growth for some household brands in the UK and beyond. Since this time, I have often asked Kevin to support myself at Hult International Business School to help degree students understand the power of brands, these sessions have been online with the audience being truly global from a range of backgrounds. Kevin is brilliant at engaging the students with his vast knowledge and experience of managing large scale campaigns, his transparency from a company and personal perspective, help his audience to understand the good and sometimes not so good and how to manage both these scenarios. The fact many students are engaged and asking questions tells you how insightful the content is but also how brilliant Kevin is delivering the material. We will continue to work together and help students to one day become future marketing leaders.
Where does your brand want to be?
Tell us where you are now, and what challenges you’re facing. We’ll show you the simplest bridge to overcome them, and reach your goal!