About
Hi, I’m Kevin Verbruggen.
I founded Bridges to Growth to bring big-brand growth thinking to ambitious brands, with a sharper commercial edge and none of the over-theory.
I’ve been on your side of the desk
I spent my career in senior brand roles, where strategy only counted if it drove the numbers. That’s still how I work. My team and I get to know your business quickly, find the evidence that matters, and turn it into a plan your team can act on.
I also teach, which keeps me close to the latest thinking on how brands grow. And it makes me good at making complex ideas simple.
- Marketing Director, healthcare companyWith a seat on the Board of Directors, I led the brand development and launch of a completely new brand of environmentally sustainable, plastic-free wipes. We went from zero to launch in six months, and won listings in all the major Grocery Multiples in UK and Ireland.
- Head of Brand, and Head of Innovation & Global Brand Development, WeetabixI introduced and embedded the Laws of Growth to drive Weetabix to its highest-ever brand size, and trebled the Return on Investment. We certainly Had Our Weetabix! Have You Had Yours?
- Head of a range of brands, Kellogg’sSenior leadership of Kellogg’s Corn Flakes, Coco Pops, Frosties, Nutri-Grain and many more. Consistently delivered profitable growth, and “Re-Awakened the Giant”: achieving the first growth on Kellogg’s Corn Flakes in over 15 years. Developed the £50m strategic plan to introduce Savoury Snacks to Europe (enter Cheez-It!).
- Guest lecturer, University of WarwickIncluding the MSc E-Business Management programme.
- Founder & Director, Bridges to Growth Marketing Services LtdHelping FMCG brands, and some B2B and public-sector organisations, turn insight into growth.
What I believe
There are Laws of Growth. But they’re only useful when they’re turned into a clear, simple strategy and pragmatic action. Too many people who preach growth haven’t actually done it.
Evidence first
Decisions grounded in data and the Laws of Growth, not gut feel or fashion.
Keep it simple
If a strategy can’t be explained on a page, it won’t get used.
Commercially pragmatic
Eyes on consumers, shoppers, retailers and the bottom line.
Where does your brand want to be?
Tell us where you are now, and what challenges you’re facing. We’ll show you the simplest bridge to overcome them, and reach your goal!