Services

Growth projects across the 4Ps

Each one is a self-contained span of the bridge. It starts from evidence and ends in action your team can take.

Brand

When you need it: Your brand has lost its edge, you’re launching something new, or your team and agencies each tell a different story.
What you get: A single-page positioning: who it’s for, the problem it solves, functional and emotional benefits, reasons to believe, values, tone of voice and distinctive assets. Plus the selling story for your customers.
Tools we use: The Positioning Bridge™ workshop

Price

When you need it: Costs are rising, retailers are pushing back, or your range has grown into a confusing ladder of packs and prices.
What you get: An evidence-based Price Pack Architecture framework, across entry, trade-up and premium tiers, with clear recommendations and a plan to implement them with retailers.
Tools we use: Price and pack analysis, shopper and category evidence, retailer insight, financial analysis. The Pack-Price Bridge™ tool to model pack and price movements

Product

When you need it: Your pipeline is thin, launches are slow, or new products aren’t sticking on shelf.
What you get: An innovation process that moves good ideas from concept to shelf quickly, a prioritised pipeline, and range plans that grow the category.
Tools we use: Innovation process design, concept and range evaluation. The Innovation Bridge™ system for effective NPD decisions

Place

When you need it: You’re entering a new channel, customer or market, or your distribution has stalled.
What you get: A go-to-market strategy with channel and customer priorities, shopper plans and a buyer-ready selling story.
Tools we use: Channel and customer planning, shopper insight, category selling stories

Promotion

When you need it: You’re not sure your marketing investment is working hard enough, or how to apply how brands grow to your brand.
What you get: A growth plan built on reach, mental and physical availability and distinctive brand assets, plus sharp briefs for your agencies.
Tools we use: How Brands Grow principles, distinctive asset review, comms briefing

People

When you need it: Your team needs a shared understanding of how brands grow, and a practical way to use it.
What you get: Engaging workshops that make the Laws of Growth simple and practical, using your own category data where possible.
Tools we use: How Brands Grow workshops, positioning and briefing masterclasses

Ways to work together

As big or as focused as you need

Focused sessions to align your team: a Positioning Bridge™ workshop or a How Brands Grow masterclass.

Fixed-scope projects, typically measured in weeks, each delivering a strategy and an action plan.

Senior, hands-on support over time, crossing one span after another with your team.

Mostly FMCG, in the UK, US and globally. We also bring the same approach to B2B organisations and the public sector.

Tell us where you are now and we’ll suggest the simplest place to start.