Results

Strategy that turned into profit

We judge strategy by what it delivers. Here’s what the approach has achieved.

+£7m

incremental profit

UK Food brand · Innovation

From idea to shelf in nine months

Challenge
Innovation needed to deliver faster, with a clearer route from idea to launch.
What we did
Designed and delivered a new innovation process in six months, then used it to take a new innovation range from idea to shelf in nine.
Result
£7m incremental profit.
+£2m

additional business by Q2

UK Food brand · Go-to-market

A new go-to-market strategy in two months

Challenge
The business needed a new route to market, and needed it quickly.
What we did
Developed a new go-to-market strategy in two months, with a pragmatic plan the team could act on straight away.
Result
An additional £2m of business by the second quarter.

What people say

Kevin is a very competent manager, who knows how to handle international and intercultural communication projects. For over one year of our close collaboration, Kevin demonstrated his deep understanding for marketing strategies as well strong communication skills, especially in the field of delivering video addresses and presentations. His extraordinary experience, empathy and willingness for understanding local culture customs made him a fabulous team leader and kind colleague!
Michal KoperaPeople PR, Poland
I have known Kevin since our Marketing leaders programme in 2014, Kevin has an impressive CV, delivering growth for some household brands in the UK and beyond. Since this time, I have often asked Kevin to support myself at Hult International Business School to help degree students understand the power of brands, these sessions have been online with the audience being truly global from a range of backgrounds. Kevin is brilliant at engaging the students with his vast knowledge and experience of managing large scale campaigns, his transparency from a company and personal perspective, help his audience to understand the good and sometimes not so good and how to manage both these scenarios. The fact many students are engaged and asking questions tells you how insightful the content is but also how brilliant Kevin is delivering the material. We will continue to work together and help students to one day become future marketing leaders.
Andy Letting FIDM FCIMHult International Business School

Brands we’ve helped grow

  • Weetabix
  • Kellogg’s
  • Cadbury
  • Pepsi
  • Heineken
  • Starbucks
  • Doritos
  • Lay’s
  • Mountain Dew
  • Gatorade
  • Rockstar Energy
  • Cheez-It
  • Horlicks
  • Soreen
  • California Prunes
  • poppi
  • Nice ’N Clean
  • Ultra Grime
  • Johnson & Johnson
  • Sky
  • HSBC
  • OCS

Recent work

Bridges we’re building now

Price

Pack Price Architecture for a much-loved British bakery brand

An evidence-based review of price and pack tiers, with recommendations the team and its retailers are acting on.

People

How Brands Grow training for an organic food brand’s marketing team

A practical session applying the Laws of Growth to the team’s own category. We made sure the team ‘got it’, ‘cared about it’, and were enabled to ‘do it’.

Where does your brand want to be?

Tell us where you are now, and what challenges you’re facing. We’ll show you the simplest bridge to overcome them, and reach your goal!

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